Being a fan of Lover the Label is a bit like being an obsessed fan of a band. You agonizingly wait for their latest releases, while still indulging in their greatest hits that grow on you like all time classics. Like hearing an old favorite on the radio, seeing a piece from an older collection is akin to reliving good times and making you fall in love with it all over again. Susien Chong and Nic Briand are the ultra cool duo designers that launched Lover the Label, not so long ago in 2001. From their humble beginnings to a stall in the outdoor Bondi Markets (similar to NYC's Summer street fairs) in Australia, where legend has it that within three months, the popularity of the stall increased so dramatically, boutiques began requesting stock. It's no wonder the label is a cult hit among fashionistas and celebrities today. Their inspiration is consistently derived from art, film, music and popular culture. The clothes can be described as the innocence of romance, the beauty of femininity with old school rock n roll as their main muse.
Staying true to their original Aussie fan base, their latest collection "Love Bomb", consists of a Southern Hemisphere Spring Summer 2008/09 release and for our neck of the woods, a Northern Hemisphere Fall Winter 2008 edition. Below are my personal faves from Southern Hemisphere and Northern Hemisphere collections respectively.
Photos from http://www.loverthelabel.com/ and http://www.refinery29.com/
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